How to create your custom Color Palette

80 Eye-Catching Color Combinations For 2021!

Browse our color combinations to step up your creative game and reap the rewards. Knowing what colors go together is a skill in itself and it can have a positive impact on all areas of your life. Once you gain an understanding of what different colors mean and the theory…

Briona Gallagher

12 Visual Examples of Brand Guidelines to Fuel Your Inspiration

Nailing down brand guidelines for your business is not an easy task. To support your decision-making process, we put together this list of components that make up a brand identity. And to give you a better idea of how to use these for your own business, we added visual examples…

Elisabeth Strasser

Developing A Unique Brand Identity: The 11-Step Guide

Developing Your Unique Brand. Your brand identity is the essence of who you are. Many interchange the word brand with the logo. And while there are some intersections, a logo is merely a symbol of the business. The brand is so much more. When talking about brand identity, we…

Anne Carson

Color Theory: The Science and Art of Using Color

What is color theory? Color theory is a set of rules that combines creativity and science. Color theory sets the fundamental guidelines around color combinations and harmony. Designers and artists rely on color theory to make the correct choices for their projects but they are not the only ones who…

Briona Gallagher

Ultra Violet, Ultra Cool

Every December, The Pantone Colour Institute announces the upcoming year’s most influential color. And, after much anticipation, it has finally been announced. The Pantone Colour of the Year for 2018 is Ultra Violet – a brilliant, vivid and intense shade of purple. When it comes to design experts holding…

Briona Gallagher